Have you ever wondered why the majority of websites display Google ads? Probably every single person who has browsed the web has seen a Google ad. If you don’t think you have, the ads were probably concealed properly within the context of the website.
The Answer: to make money. Let me explain the process of Google’s network Adsense, and how it all works.
Where Does the Money Come From?
Lets say we got an advertiser named Ron who owns his very own garden store where he sell garden appliances locally, and wants to sell their appliances on the web as well. In order for Ron to make sales, like business in a brick and mortar store, he needs customers. In order to do that, business owners like Ron seek out advertising networks like Google Adwords to display their ads. Google Adwords is run by Google Adsense, without Google Adsense, there would be no Adwords because publishers in the network are what runs the network or vice versa. Google Adsense is a PPC company, which means publishers get paid by how many times an ad is clicked. Earnings range from as low as $0.10 to as high as $20.00/click depending on which market your site plans on participating in. Any webmaster can participate in the network, you just need to file in an application to the Google Adsense team. And you could do that here.
Google Adsense is all around a great network where they reward publishers in their network compared to other publishing networks, more superior. As long as you got a quality website with quality content, you are bound to be accepted in their network.
Once you are accepted in their network, to better maximize your site’s profits with Google Adsense, you need to work on a few things that can overall help you to increase your site’s Adsense revenue. Ad blending and concealing is one of the methods you should consider.
Ad blending and concealing – Concealing the Adsense ad and adjusting the ad to it’s proper fitting is necessary to make the overall website texture nice and smooth. With the power to easily change the colors and the look of the ad anytime, you get the ability to maximize your Adsense revenue by placing the ads in the “money spots” – the areas that gets the most user attention. Statistics say, it is generally the upper right and center that gets the most attention. Making use of these statistics and making small tweaks to reflect it, can be the difference of getting $10 one day to getting $20. All websites are different in architecture, so experimentation is key in maximizing your profits with Google Adsense. The more you experiment, the more knowledge you have on where the money spots are on your website. Your goal is to try and conceal your ads within the context of your website to a point where it is no longer noticeable to others that it is an ad but taken as part of your web site.
Google Adsense high paying keywords – Researching the highest paying keywords is often times overlooked for most webmasters. With great tools like Spyfu out there, you can literally approximate what kind of earnings you will get per click for a certain keyword that is associated with what your website is going to be about, without having to do any devious work. It is as simple as using Google as a search engine except a bit more sophisticated in terms of generating detailed statistics. If you can use Google as a search engine, you sure can use tools like Spyfu to search up top paying keywords for Adsense, for your site to reflect the top paying keywords.
Tracking what works with Google Channels – Knowing that every site is different in terms of architecture and in determining which spots are the money spots, Google added the Google channels feature for a reason – to better analyze the best performing ad in a particular spot. With the proper use and recording of Google channels, you can use these personalized detailed statistics to better optimize your site to unlock it’s true potential earnings. Making use of this feature is key for ad experimentation so be sure to use it!
Google Adsense can be incorporated in any one of the four methods displayed. They are all valid opportunities to maximize your website profits even more.
With all the easy-to-use features in the Adsense panel and the great tutorials laying around the web, you cannot go wrong in trying to incorporate any of the four methods displayed on the top. Just following the 3 standard methods of maximizing your web site’s Adsense revenue, ad blending and concealing, researching high paying keywords, and experimentation, with the combination with any of the four methods listed on the top, you can double, maybe even triple your Adsense earnings.
If anything, if you know the three general ways to maximize your Adsense profits, there are endless ideas on the ways to make use of your Google Adsense account. If you don’t have a website, consider the 7 Cool Ways to Make Money With Google Adsense. There are no limits to making money with Google Adsense. You just got to be creative.